Why Your Trailer Views Don't Matter (And What Does)
A breakdown of the metrics that actually predict a launch's success, and the ones every agency loves to show off instead.
The Dispatch
Notes on book marketing, from the trenches of BookTok.
Breakdowns of real campaigns, creator-matching strategy, and what actually moves a book up the charts, straight from the studio floor.
Latest Articles
What we've learned running real campaigns.
How We Vet a BookTok Creator Before Placing Your Trailer
Follower count is the least useful number on a creator's profile. Here's what we actually check first.
Inside a 45-Second Cinematic Teaser, Scene by Scene
A shot-by-shot look at how a script, a voiceover pass, and a sound bed become a trailer readers can't scroll past.